It hasn't taken very long at all for Donald Trump's young administration to provoke major outcry on Twitter. White House Press Secretary Sean Spicer claimed that Trump attracted "the largest audience to ever witness an inauguration, period" - not actually true, several media outlets quickly insisted. Except that, well, Spicer was just uttering an "alternative fact". Eh?
On Sunday's episode of NBC's Meet the Press, Chuck Todd asked Kellyanne Conway, an advisor to Trump: "Why put [Spicer] out there for the very first time, in front of the podium, to utter a provable falsehood?" Conway casually said that Spicer was providing "alternative facts", to which Todd retorted: "Wait a minute - alternative facts? Alternative facts are not facts, they're falsehoods."
While Conway's bizarre defence attracted some serious ridicule on Twitter, many on the micro-blogging site clearly saw it as a source of comedy gold. So, "alternative facts" is the new word for "lies", right? Is there any end to the interesting "alternative facts" that we could come up with now? Probably not - and Twitter was on a roll with its own #alternativefacts.
Here are just some that attracted a particularly large amount of attention - including the openly gay Lance Bass's claim that not only was he one of the Backstreet Boys, but also that, when he was, he fathered a love child with the almost century-old TV legend Betty White.
Meanwhile, Courtney Love proved that she wasn't afraid to send herself up, insisting that she'd never done drugs, publicly swore or smoked a cigarette in her life. We've found a new icon for clean living - someone that the rest of us all-too-fallible mere mortals can now look up to.
If you were one of the people devastated that it was Trump, rather than Hillary, who won the election, then you'll likely take comfort - if only a small degree of it - in the "alternative facts" phenomenon. After all, you can claim that it was really Hillary who won in November, and so it was her inauguration that we saw a few days ago. Doesn't that feel really good?
Also, even considering how far technology has advanced, the progress seems even more impressive when you make use of "alternative facts". For example, you can save a lot of money that might otherwise be spent on a Tesla when you say that, by sticking an extension cord in your boring, ordinary car's petrol tank, you have now made an electric car. Isn't technology wonderful?
On a similar note, if you've always wanted an iPhone but simply couldn't afford it, just slap Apple stickers on a brick, in line with the following tweeter's idea, to give yourself an iPhone. It's probably just as functional as an actual iPhone as well. Okay, so that was a joke specifically for the Apple sceptics out there. Also, put Apple stickers on a piece of cardboard for an instant MacBook.
What actually are "alternative facts", anyway? They are basically the real thing, except that they aren't, but still close enough for the difference not to be a big deal. Honestly, look at this photo of Michael Jackson and, erm... whoever that other guy is. Can't tell the difference, can you? Right?