Pointless presenter Richard Osman has launched a bid to name the best Christmas film of all time.
The competition will invite users on Twitter to vote for their favourite film.
Osman has run similar competitions in the past, asking people to vote for their favourite crisps and chocolate bars.
In the World Cup Of Christmas films, or #wcocf, Home Alone, Die Hard and Elf are among the favourites.
Love Actually is another front-runner, while Bad Santa and About A Boy are among the outsiders.
Voting, via Twitter, starts at 7pm on December 22.
World Cup of Christmas Films odds from Betfair
|The Santa Clause||50/1|
|Home Alone 2||25/1|
|Miracle on 34th Street||25/1|
|How The Grinch Stole Christmas||33/1|
|It's a Wonderful Life||20/1|
|Meet Me In St Louis||66/1|
|The Nightmare Before Christmas||50/1|
|Planes, Trains & Automobiles||66/1|
|Muppets Christmas Carol||20/1|
|About A Boy||100/1|
(Odds correct at time of publishing)
Naomi Totten, of Betfair, said: “We’re delighted to team up with Richard for another exciting World Cup and thrilled to be able to support such a fantastic cause again.
"Home Alone was the early favourite at 3/1 as we braced ourselves for a festive kick off at 7pm on Christmas Eve Eve Eve (tonight).
“But Elf has seen plenty of buddies in the market and has been backed into 9/4 favourite.
"Die Hard has also been backed very early on and is now in from 10/1 to 11/4 joint second favourite with Home Alone. Welcome to the party, pal.
“Love Actually is actually also seeing some love and is now 5/1. The market is clearly polarising with no real interest in the other runners.
"With 33/1 shot Wotsits making it through to the (World Cup of Crisps) final at Easter we could easily see punters Kermitting their money to outsiders like the Muppets Christmas Carol at 20/1.”